Built Different
Philadelphia, Pennsylvania • June 21, 2026
This one-day, in-room BTBY experience is designed for those who operate
under pressure without outsourcing responsibility.
Built Different is about internal structure—how you think,
decide, and lead when conditions are demanding and shortcuts are costly.
This room is for those who choose durability over appearance.
Built Different — In the Room
This BTBY Live Experience is a one-day, in-room gathering for those who carry responsibility—and are expected to perform when conditions are not ideal.
Built Different is not about visibility, motivation, or surface-level strategy. It is about developing the internal structure required to make clear decisions, hold tension, and act without fragmentation.
You will leave this room steadier, more precise, and better equipped to operate when outcomes matter and shortcuts are no longer available.
Host & Headliners
Host
Kristy Whilden
Community Builder & Leadership Connector
Headliners
Brenda Ring Wood
Founder Voice & Field Coherence
Toby Potter
Grounding & Insight Translation
Santo Stephens
Purpose Under Pressure
Where Leaders Separate from the Pack
Built Different is for leaders who already carry responsibility and know that not all decisions can be crowdsourced, delegated, or delayed. The room matters because leadership sharpens when it is tested in real time.
In this environment, posture is visible. Thinking is challenged. Assumptions are confronted. You are not here to blend in—you are here to clarify what separates your leadership from everyone else’s.
This room is designed for conviction, judgment, and decisive action— without performance, reassurance loops, or borrowed confidence.