Difference
St. Louis • October 17, 2026
This is a one-day, in-room BTBY experience for people who are tired of being
confused with everyone else.
Most rooms reward familiarity.
This one exposes what actually separates you.
Differnece is about precision.
How you think. How you decide.
How you move when the margin is thin and the room
is watching.
DIFFERENCE — In the Room
A one-day, in-room BTBY experience focused on distinction.
This day is designed to help you identify what is actually yours and remove
what has been added through imitation, expectation, or adaptation.
You leave knowing what separates your work, your thinking, and your presence from the rest.
Host & Headliners
Amanda Hietter
CEO, Podcast Host & Founder
Headliners
Brenda Ring Wood
BTBY Founder
Toby Potter
The Unshakable Investor
Todd Pultz
BTBY Sponsor
distinction requires contrast
Difference is challenging to see from inside your own patterns.
This room exists because distinction requires contrast.
When multiple people occupy the same space, what is unique becomes visible.
Here, comparison is not competitive.
It is clarifying.
Assumptions surface.
Edges sharpen.
What does not belong falls away naturally.
This room is designed to reveal what remains when performance is unnecessary and conformity offers no advantage.